Marie Lavigne

Digital Marketing for Schools

We help your school grow enrollment by managing your website and improving your digital presence through strategic digital marketing.

ML-website-portrait

Services for Schools

What I Do

Illustration of a person working on a laptop with code and website elements in the background, representing web maintenance and webmaster tasks

Website & Digital Presence Management

We help schools manage their website and digital presence so families always see accurate, up-to-date information. Our services include website updates, content management, and keeping Google Business profiles and online directories current — all to ensure your site is secure, functional, user-friendly and welcoming.

Website Optimization

Optimizing a school website means improving its content, structure, and performance to increase search engine visibility and offer a smooth user experience. This approach helps attract prospective families by making your school’s website easy to find, informative, and engaging.

illustration of three people collaborating on a large webpage layout, symbolizing teamwork in SEO and website optimization
Illustration of a person using a laptop to design an online ad on a webpage, symbolizing PPC and online paid advertising strategies

Online Advertising

Paid advertising involves investing in online ads, such as Google Ads or social media promotions, to increase the school's visibility and attract potential students by reaching targeted audiences quickly and effectively.

Your Digital Marketing Partner

Why Choose Me

  • Loyal to Your Vision

    dedicated to your school's success and invested in achieving your goals

  • Tailored Strategies

    customized solutions to meet your school's unique needs and challenges

  • Reliable Support

    you can count on me for consistent, timely support and results you can trust

Ready to get started?

Let’s chat about your school’s goals and see how I can support you.

Want clear, actionable strategies for your school?

Explore insights from our latest posts

User filling out a school inquiry form on their smartphone

Why Your School Website Isn’t Getting the Inquiries You Expected

Common inquiry form mistakes can stop families from contacting your school. Learn how to fix the forms on your website and increase inquiries.
Read More
Person using mobile phone to find school information online

How Families Research Schools Online (Beyond Your Website)

Discover how every part of your school’s digital presence builds confidence and guides families toward inquiry, helping them understand your school’s strengths and values.
Read More
Hands typing on a laptop with "404 ERROR!" and a gear icon above, next to a phone, glasses, and coffee.

Common School Website Issues Hurting Enrollment (and How to Fix Them)

Even minor website problems can cost your school families. Learn how to fix broken links, slow pages, and other common issues to turn your site into a powerful enrollment tool.
Read More
A person analyzing keyword data on a laptop, with charts and graphs displayed on the screen

Where to Add Keywords on Your School Website for Better SEO

Ever wonder why your school website isn’t attracting as many visitors as it should? It might be time to rethink your keyword placement!
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Visual brainstorming session for on-page SEO tips for schools to improve online presence

Boost Your School’s Online Visibility with On-Page SEO Tips

Discover how on-page SEO can boost your school’s online visibility. Learn simple tips for optimizing page titles and meta descriptions to attract the families you want to reach.
Read More
A man sketches page links on a whiteboard, holding a mobile phone to assist with his design process

8 Internal Linking Tips for Schools

Do you want to learn how internal linking can have a positive impact on increasing traffic to your school website, improving user experience, and driving new families to inquire?
Read More

Free SEO Tools Every School Marketer Needs!

Is your school’s website effectively engaging visitors and optimized for search engines?

Boost your school's online visibility and digital presence with our Free SEO Tools Directory! This curated list provides essential tools to help you improve your online presence and connect with families more effectively.

Free SEO Tools Directory
Illustration of people enhancing listings on search engine results pages, promoting Free SEO Tools for schools

Frequently Asked Questions

Need help with your school website? Let's get in touch!