Marie Lavigne
Digital Marketer for Schools
Helping private, independent schools and preschools elevate their online presence with effective digital marketing strategies.
Services
What I Do
Website Optimization
Optimizing a school website means improving its content, structure, and performance to increase search engine visibility and offer a smooth user experience. This approach helps attract prospective families by making your school’s website easy to find, informative, and engaging.
Online Advertising
Paid advertising involves investing in online ads, such as Google Ads or social media promotions, to increase the school's visibility and attract potential students by reaching targeted audiences quickly and effectively.
Web Maintenance
Web maintenance services provide essential technical support to educational institutions needing assistance in managing their websites. This encompasses activities such as monitoring, troubleshooting, and making improvements to ensure that their site remains functional, secure, and user-friendly.
Your Digital Marketing Partner
Why Choose Me
Loyal to Your Vision
dedicated to your school's success and invested in achieving your goals
Tailored Strategies
customized solutions to meet your school's unique needs and challenges
Reliable Support
you can count on me for consistent, timely support and results you can trust
Free SEO Tools Every School Marketer Needs!
Is your school’s website effectively engaging visitors and optimized for search engines?
Boost your school's online visibility and digital presence with our Free SEO Tools Directory! This curated list provides essential tools to help you improve your online presence and connect with families more effectively.
Frequently Asked Questions
Digital marketing uses online channels—like search engines, social media, and email—to reach prospective families. Unlike traditional marketing (flyers, radio ads, etc.), digital marketing allows for precise targeting, real-time results tracking, and often more cost-effective strategies tailored to specific audiences.
Digital marketing allows your school to reach prospective families where they are—online. Through website optimization, online advertising, social media, and email campaigns, you can improve your school’s visibility, engage with parents, and showcase what makes your school special.
It depends on your school’s goals and audience. For example, website optimization and content marketing are ideal for long-term growth and visibility, while online advertising and social media ads work well for immediate outreach. During a consultation, we assess your school’s needs and create a custom digital marketing plan.