Marie Lavigne

Digital Marketer for Schools

Helping private, independent schools and preschools manage their website, digital presence, and use marketing strategies to attract families and grow enrollment.

Portrait of Marie Lavigne

Services for Schools

What I Do

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Website & Digital Presence Management

We help schools manage their website and digital presence so families always see accurate, up-to-date information. Our services include website updates, content management, and keeping Google Business profiles and online directories current — all to ensure your site is secure, functional, user-friendly and welcoming.

Website Optimization

Optimizing a school website means improving its content, structure, and performance to increase search engine visibility and offer a smooth user experience. This approach helps attract prospective families by making your school’s website easy to find, informative, and engaging.

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Illustration of a person using a laptop to design an online ad on a webpage, symbolizing PPC and online paid advertising strategies

Online Advertising

Paid advertising involves investing in online ads, such as Google Ads or social media promotions, to increase the school's visibility and attract potential students by reaching targeted audiences quickly and effectively.

Your Digital Marketing Partner

Why Choose Me

  • Loyal to Your Vision

    dedicated to your school's success and invested in achieving your goals

  • Tailored Strategies

    customized solutions to meet your school's unique needs and challenges

  • Reliable Support

    you can count on me for consistent, timely support and results you can trust

Ready to get started?

Let’s chat about your school’s goals and see how I can support you.

Free SEO Tools Every School Marketer Needs!

Is your school’s website effectively engaging visitors and optimized for search engines?

Boost your school's online visibility and digital presence with our Free SEO Tools Directory! This curated list provides essential tools to help you improve your online presence and connect with families more effectively.

Download Free Resources
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Frequently Asked Questions

Digital marketing uses online channels—like search engines, social media, and email—to reach prospective families. Unlike traditional marketing (flyers, radio ads, etc.), digital marketing allows for precise targeting, real-time results tracking, and often more cost-effective strategies tailored to specific audiences.

Digital marketing allows your school to reach prospective families where they are—online. Through website optimization, online advertising, social media, and email campaigns, you can improve your school’s visibility, engage with parents, and showcase what makes your school special.

It depends on your school’s goals and audience. For example, website optimization and content marketing are ideal for long-term growth and visibility, while online advertising and social media ads work well for immediate outreach. During a consultation, we assess your school’s needs and create a custom digital marketing plan.

Need help with your school website? Let's get in touch!